Services

Answer Engine Optimization (AEO)

AI has turned search into a conversational, intent-driven experience.

To stay visible, your brand must be understood, trusted, and recommended by LLMs—not just rank in links. We unify SEO with Answer Engine Optimization (AEO) to shape how AI systems interpret, cite, and prefer your brand.

Growth partner to the world’s leading brands

Optimize your brand for AI-powered search and answer engines.

Search has shifted from keywords to intent, from static answers to ongoing conversations, and from browsing to taking action inside the search experience. To stay visible in this AI-first discovery journey, your brand must be understood, trusted, and recommended within multi‑turn dialogues.

From keywords to intent: LLMs deliver context, not just matches.
From answers to conversations: Keep your brand in multi-turn dialogues.
From searching to acting: Decisions and purchases now happen in the search experience.

We deliver an integrated program that embeds SEO principles across your wider digital ecosystem—using search insights and analytics to inform content, media, and UX—so every touchpoint contributes to an optimal consumer experience and stronger overall performance.

Built on tech partnerships.

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Ready to optimize your brand? Connect with a strategic sales executive to start the conversation.

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We deliver full stack technical SEO excellence.

Integrated Search Approach

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We provide a clear plan that brings together SEO and AEO for different user needs and topics, focusing on your information architecture, schema, content, and data feeds.

Visibility Diagnostics

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Our team monitors how your brand appears in LLM results and traditional search engine results for important topics. We identify gaps and chances to increase your presence in answers and improve your share of voice in searches.

Technical Foundation

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We conduct a thorough technical audit to enhance crawlability, indexing, speed, and internal link strength.

Comprehensive Content Audit & Gap Analysis

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We’ll pinpoint key ideas and details, ensuring quality content while providing clear, relevant information. Additionally, we create a simple plan for keywords and prompts to improve AI suggestions.

AEO Execution

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We make sure pages and sources are ready for LLMs by providing clear summaries, references, and proof.

Backlink Audit & Recommendations

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We’ll review your backlink profile and identify competitive gaps, then provide a plan for acquiring new links and cleaning up existing ones.

Measurement Cadence

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We regularly report on the health of our content and technical aspects, along with key performance indicators for our answer engine. Each month, we conduct diagnostics and have quarterly reviews to connect our efforts to traffic, conversions, and overall efficiency.

Reviving Shipt’s SEO

How we helped Shipt recover 446K keywords & $1M+ in revenue by making SEO a priority again.

Problem

At its peak in August 2023, Shipt commanded a competitive keyword presence of 375,000 keywords. But as new initiatives took priority, SEO fell by the wayside — and the foundation they'd built began to quietly erode.

By February 2025, that presence had collapsed to just 46,000 keywords — an 88% loss in competitive visibility. Post-click performance followed, and the internal narrative became a dangerous one: maybe SEO just isn't worth it.

Opportunity

What started as a competitive audit quickly revealed deeply rooted legacy issues — technical debt, content gaps, and structural problems compounding over time. We developed a Now, Near, Next & Long-Term Strategy across Technical and Content workstreams, and built a tight partnership with Shipt's Product and Engineering teams to move fast and find solutions.

Results

Prioritizing short-term technical optimizations to stabilize crawling and indexation, we built a foundation for sustainable long-term growth. Shipt didn't have an SEO problem, they had a prioritization problem. The right focus changed everything.

• Indexable Pages +537%
• Newly Indexed Pages +769K
• Primary Keyword Reach (YTD) +446K
• Page 1 Keywords (Local) +2K
• Overall 404 Errors -94%
• PDP Page Traffic +55%
• Revenue Attributed to SEO $1M+